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Japanese Food Packaging

As a foreigner, one of the first things you notice in Japan is all the wacky English on the food and beverage containers. Most product packaging in Japan has at least some English, although you'll probably find it more amusing than useful. Most visitors find this crazy and colourful English a little curious. So why all the odd translations? One Canadian teaching English in Japan tells a story about a woman who was taking one of his basic English courses. This is the class for people with little or no knowledge of the English language. Talking to the class in halting English, she explained what she did at work all day - write the English captions on Japanese drink cans.

Here are some Japanese classics.

UCC "DRINK IT BLACK" COFFEE

Black coffee has great features which other coffees have never had: Non-sugar.

POCARI SWEAT

Pocari Sweat is highly recommended as a beverage for such activities as sports, physical labor, after a hot bath, and even as a eye-opener in the morning.

SAPPORO DRAFTY BEER

What are your priorities? Favour? Refreshment? Price? Sparkle? Sapporo Drafty has them all.

SAPPORO DRAFTY BLACK

Richly aromatic flavor is yours for the asking in this refreshing black taste treat from Sapporo.

UCC MOCHA BLEND COFFEE

This coffee has the smooth and harmonious taste with full of aroma.

ASAHI SUPER DRY BEER

Asahi Beer has excellent richness, truly refreshing drinkability and satin smoothness.

NO-BRAND ORANGE PUNCH

This light and smooth taste drink is the best refreshment to you. Anytime, anywhere, just like your friend.

DYDO COFFEE

There's a gallon of deliciousness in every drop.

UCC ORANGE JUICE

Just like feeling a fruit in just season itself.

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